Ideal Projects

Heineken Brand Store

CLIENT  // Heineken Experience 

PROJECT TYPE //  Retail – Experience 

SURFACE // 215 m2

LOCATION //  Amsterdam

IDEAL PROJECTS // Concept Design, Interior Design & Project Management

PHOTOGRAPHY // Monica Straathof 



Create a new Heineken brand store as the final ‘show’ within the Heineken Experience Amsterdam. A spacious & clear area, suitable for the 100 visitors every 15 minutes. Incorporating an explicit sense of the Heineken identity to stimulate sales, letting visitors feel that this is a unique opportunity to buy that unique Heineken memory. 




Ideal Projects

Leidseweg 37

2252 LA Voorschoten, Nederland

Tel. +31 (0)71 562 31 66


Ideal Projects bvba

Borsbeeksebrug 34

B-2600 Berchem, België

Tel. +32 (0)3 304 67 61






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