QO hotel

With the interior design of the QO hotel, TANK wants to prove that sustainable is beautiful. Contributing to a better world doesn’t require sacrificing comfort or aesthetic pleasure. At every step of the QO experience, we celebrate the brand’s ethos of sustainable luxury. 

For us, sustainable luxury lives and evolves with its surroundings, always in dialogue with nature and in tune with the senses. That’s why we chose to stage the austere building as the canvas for the experience and use the interior as a “jewel” that adorns it. The building’s structure and authentic materials take the spotlight, amplified by a natural and tactile interior palette. A round shape language and abundant natural light infuse the space with a sense of relaxation and well-being. 

The hotel has a rooftop greenhouse, where QO grows fresh ingredients for its kitchens. TANK re-interpreted this unique feature into a greenhouse-style framework that becomes a storytelling thread throughout the hotel. The lightweight structure visually links the different floors, defines zones without the use of heavy partitions and brings the daylight in. 

Each floor and experience has its own nature-inspired colour scheme, creating a distinct character and intuitively guiding the guest. Persijn, the Dutch eatery on the ground floor, features a palette of brown, green and ocher, reminiscent of grain fields. The mezzanine reception celebrates the sensorial opulence of Dutch flower fields. The meeting rooms on the first floor evoke Dutch waters with a cool palette of blues and greys. The rooftop bar, Juniper & Kin, immerses the guests in the intense and deep tones of a starry night – a perfect pairing for the breathtaking view. 

The layout of the space takes after an informal social room with many ways to meet and interact, from enjoying a drink at the bar to lounging on the sofas. The reception island, accessible from all sides, suggests an open and friendly welcome. 

All these elements come together into a living, breathing space that syncs with the building and flow of the day, embodying the philosophy behind sustainable luxury.